We live in a society in which people are raised to believe whatever their doctors tell them. A society in which all doctors are thought to be equally well trained, equally ethical and of equal quality. Unaware that certain doctors do not deserve their trust, many patients will simply trust all physicians. Because of this, many doctors have been able to take advantage of vulnerable, ill-informed and desperate patents. No matter how hard they try to become informed, many patients don’t realize they have been led astray, since most of the information available in this field has been misleading and self-serving.
Not all hair transplant surgeons are interested in changing the infrastructure of their practices in order to accommodate the equipment and staff required to provide state-of-the-art hair transplant surgery. The fact is, many hair transplant physicians do not have the ability to perform these procedures and should not be practicing this discipline. While patients may think of this as a medical service, cosmetic surgery (of which hair transplantation is a specialty) is actually run like a business by the vast majority of hair restoration surgeons. As such, profit is the motivating factor behind nearly every decision made by these unethical doctors.
With clever and expensive saturation marketing, surgeons who do not use state-of-the-art techniques, have been able to create a “credible” public image. Proclaiming themselves as leaders in their field, they have bought and paid for public opinion as well as household name status. This status has absolutely nothing to do with the quality of their work – it is merely the result of how much
advertising they have been able to buy.
Prior to the creation of the International Alliance of Hair Restoration Surgeons (IAHRS), hair transplant surgeons had free reign, with no set standards and no organizations to set them.
The IAHRS has set the standards for the field, holds doctors accountable for their actions and shares this information with the public.
The IAHRS is recognized as a safe and objective resource for patients to use when assessing the quality and integrity of hair transplantation surgeons.